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Ecommerce strategy, design, development and integrations

We build ecommerce platforms that turn clicks into customers.

Launch, redesign or scale a high-performing store across Shopify, WooCommerce, Magento and Salesforce Commerce Cloud—with connected payments, shipping, inventory, ERP, CRM and marketplaces.

Explore ecommerce services
Conversion-focused UXMarketplace-readyBuilt for scale

Commerce command center

Store performance, connected

Customer journey

Optimized

Operations

Automated

Inventory synced
Orders routed

Storefront

ERP & CRM

Marketplaces

Status

Ready to scale

Learning management systems for education and enterprise training

Launch a smarter learning platform built for engagement and growth.

Deliver courses, manage learners, run assessments, issue certificates and track progress through a branded LMS designed for institutions, training businesses and internal teams.

Explore LMS capabilities
Courses & cohortsAssessments & certificatesProgress analytics

Learning dashboard

One platform. Every learner.

Featured program

Digital Commerce Mastery

12 modules · 36 lessons · Certificate

68% completed

Learners

2.4K

Completion

84%

Courses

48

Live learner activity

Live
AMRSNK+19
Custom PHP and Laravel development for business-critical platforms

Build digital systems around the way your business actually works.

From portals and dashboards to workflow platforms, APIs and backend systems, we create secure PHP applications that reduce manual work and support long-term operational scale.

Explore PHP development
Laravel architectureAPI integrationsScalable workflows

Operations workspace

A system built around your process

class Workflow

public function

automate()

// scale reliably

Workflow status

IntakeComplete
ProcessingIn progress
DeliveryQueued

Dashboards

Integrations

Security

Selected brands and businesses featured across our work

BisleriSKECHERST2 TeaFahrrad.deChick-fil-ARedBalloonSound Agriculture

Built to sell. Designed to scale.

Digital platforms that support revenue, operations and long-term growth.

AFA Technologies is a digital solutions company focused on ecommerce development, custom PHP web applications and learning management systems. We combine business planning, user experience, engineering and integrations to create systems that solve practical problems—not just attractive interfaces.

Ecommerce-first thinking

Customer journeys, product discovery, checkout, integrations and operations are planned as one connected commerce system.

Business-led architecture

Custom applications are designed around your workflow, users, data and integration requirements.

Modern learning systems

Branded LMS platforms make course delivery, training, assessments and learner management easier to scale.

Performance by default

Speed, security, responsiveness, maintainability and analytics are built into delivery—not added later.

What we build

Three focused capabilities. One accountable technology partner.

Whether the goal is online sales, operational automation or digital learning, we create scalable products with clear commercial and technical foundations.

Commerce experiences

Ecommerce Development

Strategy, UX, development and integrations for online stores that are easier to buy from and easier to operate.

  • Shopify and Shopify Plus
  • WooCommerce development
  • Magento / Adobe Commerce
  • Salesforce Commerce Cloud
  • ERP, CRM and marketplace integrations
Explore ecommerce solutions

Custom digital systems

PHP Web Development

Secure, maintainable PHP and Laravel applications built around complex workflows, data and user roles.

  • Custom Laravel applications
  • Business portals and dashboards
  • API development and integrations
  • Workflow and process automation
  • Legacy modernization and support
Explore PHP development

Learning technology

LMS Product

A configurable learning platform for course businesses, educational institutions and employee training programs.

  • Course and content management
  • Learner and cohort management
  • Assessments and certifications
  • Progress reports and analytics
  • Payments, messaging and integrations
Explore our LMS product

Platform expertise

The right ecommerce platform depends on how your business sells and operates.

We recommend technology after evaluating catalogue complexity, customization, content, integrations, internal resources, budget and growth plans.

Fast, flexible commerce

Shopify development for brands that need speed without sacrificing experience.

We build and optimize Shopify stores with custom themes, product merchandising, app integrations, subscriptions, international selling, analytics and operational workflows.

Shopify development services

Custom storefront UX

Responsive themes aligned with product discovery and conversion goals.

Apps and integrations

Payments, shipping, CRM, ERP, marketing and business tools.

International commerce

Markets, currencies, languages and regional experiences.

CRO and performance

Speed, analytics and journey improvements after launch.

Content and commerce control

WooCommerce development for businesses that want WordPress flexibility.

We create custom WooCommerce stores for content-led brands, specialized catalogues, memberships and businesses requiring greater control over hosting and functionality.

WooCommerce development services

Custom WordPress builds

Commerce and content managed in one flexible environment.

Complex catalogues

Custom product data, filters, pricing and purchase flows.

Subscriptions and memberships

Recurring commerce and gated customer experiences.

Maintenance and security

Updates, monitoring, backups and performance support.

Complex and scalable commerce

Magento development for large catalogues and advanced business models.

We support Adobe Commerce and Magento implementations that require custom modules, B2B workflows, multi-store setups, integrations and greater technical control.

Magento development services

B2B commerce

Account pricing, approvals, quotes and procurement workflows.

Multi-store architecture

Multiple brands, regions and catalogues from one platform.

Custom modules

Specialized features and integrations for complex requirements.

Optimization and upgrades

Performance, security patches, migrations and platform upgrades.

Enterprise customer experience

Salesforce Commerce Cloud development for connected enterprise commerce.

We help enterprise teams deliver personalized storefronts and connect commerce with Salesforce data, marketing and service ecosystems.

Salesforce Commerce services

Storefront implementation

Enterprise storefront experiences and reusable components.

Customer 360 integrations

Commerce connected with CRM, service and marketing data.

Personalized journeys

Relevant product and content experiences across touchpoints.

Enterprise integrations

ERP, OMS, PIM, payment, tax and fulfillment systems.

Why businesses choose AFA

Technology decisions grounded in business outcomes.

We focus on what the platform must achieve for customers, teams and operations. That creates clearer priorities, better implementation decisions and stronger long-term value.

Clear solution planning

Scope, platform, integrations, data and delivery priorities are aligned before development begins.

One connected team

Strategy, UI/UX, engineering, integrations and QA work together instead of in separate silos.

Scalable foundations

Architecture and code are structured for maintainability, integrations and future enhancements.

Support beyond launch

Ongoing maintenance, optimization and roadmap delivery keep the platform moving forward.

How we work

A structured path from business requirement to dependable release.

01

Discover and define

We clarify users, goals, workflows, platform constraints, integrations and success measures.

02

Design the experience

Information architecture, journeys, wireframes and interfaces are shaped around real use cases.

03

Build and integrate

Development, integrations, data handling and testing progress through controlled releases.

04

Launch and improve

We support rollout, monitoring, fixes, optimization and the next product roadmap.

Platforms and integrations

A flexible technology ecosystem for modern digital operations.

Shopify
WooCommerce
Magento
Salesforce
Laravel
WordPress
PHP
HubSpot
Zoho
Stripe
Amazon
Noon

Selected case studies

Work designed around the problem, platform and audience.

View all case studies
Bisleri

Digital experience

Bisleri

A modern brand experience structured for content, product discovery and responsive performance.

View case study
Fahrrad.de

Ecommerce experience

Fahrrad.de

A commerce experience supporting a broad product catalogue and customer-focused browsing.

View case study
T2 Tea

Retail ecommerce

T2 Tea

A vibrant digital retail experience designed around products, gifting and brand storytelling.

View case study

Insights

Practical guidance for building and scaling digital platforms.

Explore all articles →
Platform comparison

Shopify vs WooCommerce for Businesses: A Practical Comparison

Understand the differences in cost, control, scalability and day-to-day management.

Read article Shopify

Why Choose Shopify for Ecommerce?

Explore where Shopify fits for startups, established brands and growing online retailers.

Read article Automation

How Ecommerce Automation Reduces Manual Work

See how connected orders, inventory, CRM and shipping workflows create more efficient operations.

Read article

Frequently asked questions

Planning a digital development project?

AFA Technologies provides ecommerce development across Shopify, WooCommerce, Magento and Salesforce Commerce Cloud, custom PHP and Laravel web application development, LMS product implementation, UI/UX design, integrations, marketplace connectivity, maintenance and optimization.

Yes. We evaluate catalogue size, product complexity, content needs, internal resources, custom functionality, integrations, budget and growth goals before recommending a platform.

We develop portals, workflow platforms, dashboards, booking systems, business management tools, API-driven applications, CRM-connected systems and custom backend solutions using PHP and Laravel.

Yes. The LMS can support educational programs, paid course businesses, onboarding, compliance, professional training and internal learning with configurable courses, assessments, certificates, learner tracking and administration.

Yes. Post-launch engagements can include maintenance, monitoring, performance improvements, feature development, integration support, platform upgrades and ongoing roadmap execution.

Start with a focused conversation

Tell us what the platform needs to achieve for your business.

Share your goals, current setup and priorities. We will help frame a practical next step for your ecommerce, web application or LMS project.