Omnichannel commerce is not just about having a website and an app. It is about making every interaction feel like part of the same journey.
Case study · Enterprise commerce
One brand.
One connected
commerce journey.
A headless Salesforce Commerce Cloud website and native mobile applications designed to bring product discovery, ordering, subscriptions and repeat purchases into one consistent omnichannel experience.
The ambition
Turn separate digital touchpoints into a single customer ecosystem.
Bisleri needed a stronger digital presence that could serve customers consistently across the website and mobile applications. The experience had to make browsing and ordering easier while supporting repeat-purchase behavior.
AFA Technologies developed a headless Salesforce Commerce Cloud website and native mobile applications, creating a scalable foundation for connected web and mobile commerce.
Challenge → transformation
From fragmented to connected.
Drag the divider to see how the project reframed independent web and mobile interactions as a unified commerce ecosystem.
Before
After
Website journeyLimited connection with other customer touchpoints.
Mobile experienceSeparate interaction patterns and purchase flows.
Repeat orderingMore effort for recurring customer needs.
Customer engagementInconsistent experience across channels.
Headless SFCC
Responsive website
Native mobile apps
Subscriptions
Auto-replenishment
Core capabilities
A commerce foundation designed around continuity.
The solution combined flexible headless architecture, native mobile experiences and repeat-order capabilities to reduce friction across the customer journey.
Headless Salesforce Commerce Cloud
A flexible frontend experience connected to a scalable enterprise commerce backend.
Native iOS and Android apps
Purpose-built mobile applications that improve accessibility, usability and customer convenience.
Subscription commerce
Recurring purchase workflows that make it easier for customers to manage regular product needs.
Auto-replenishment
A smoother repeat-order experience designed to improve convenience and support retention.
Solution architecture
Different interfaces. One commerce engine.
The headless approach separated presentation from commerce operations, enabling tailored web and mobile experiences while maintaining connected product, order and subscription workflows.
Channel 01Responsive web storefront
Channel 02Native iOS application
Channel 03Native Android application
Salesforce
Commerce CloudHeadless backend
Commerce CloudHeadless backend
CommerceProduct discovery & ordering
RetentionSubscription management
ConvenienceAutomated replenishment
Experience design
Built to feel familiar on every screen.
The website and native apps were shaped around a visually consistent, easy-to-use journey that helps customers browse products, complete key purchase flows and return for repeat orders.
Responsive website experience
Mobile app UI/UX design
Customer journey optimization
Subscription and reorder interface
Bisleri
Subscribe & reorder
Delivery approach
The path from requirement to connected commerce.
01
Map the fragmented journey
Identify where web, mobile, ordering and customer engagement needed stronger continuity.
02
Define the headless commerce model
Use Salesforce Commerce Cloud as the connected backend while allowing flexible channel-specific interfaces.
03
Design consistent web and app journeys
Create responsive, visually aligned experiences focused on discovery, ordering and ease of use.
04
Enable recurring commerce
Incorporate subscriptions and auto-replenishment into both the website and mobile applications.
Project outcomes
A scalable platform for connected, repeatable customer experiences.
The engagement moved Bisleri from separate digital interactions toward a more unified omnichannel foundation, improving flexibility, accessibility and convenience across web and mobile.
Connected web and native mobile journeys through a headless Salesforce Commerce Cloud foundation.
Native applications developed for iOS and Android.
Subscription-based ordering workflows enabled.
Auto-replenishment added for easier repeat purchases.
A flexible digital foundation built for continued ecommerce growth.
Build your connected commerce ecosystem
Your website, app and operations should work as one.
AFA Technologies helps brands create scalable headless ecommerce platforms, native mobile applications and subscription-based commerce experiences.
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