AFA Technologies helps enterprise brands plan and implement scalable storefronts that connect product discovery, customer data, CRM, marketing, orders and operations within a unified digital commerce ecosystem.
Commerce Cloud project enquiry
Share your markets, platform and integration priorities. Our team will review and contact you.
Salesforce Commerce Cloud is built for organizations that need scalable digital commerce, advanced customer experiences, multi-market operations and close alignment with CRM, marketing, service and order workflows.
We help translate that platform capability into a practical commerce architecture—planning the storefront, customer journeys, catalogue logic, integrations and release roadmap around commercial and operational priorities.
We shape the commerce experience from storefront strategy through catalogue, integrations, localization and continuous optimization.
Plan and develop the customer-facing commerce experience using the storefront architecture that best suits your roadmap, team and integration landscape.
Shape navigation, search, product listing, product detail, cart, checkout, account and post-purchase experiences across responsive touchpoints.
Structure products, attributes, categories, search, pricing, campaigns and customer-specific rules for efficient merchandising.
Align storefront interactions with CRM, service, segmentation, lifecycle marketing and customer engagement requirements.
Support currencies, languages, catalogues, price books, campaigns, fulfilment and customer experiences across markets and channels.
We review the end-to-end commerce journey, identify experience and technical friction, and prioritize improvements around business impact and release feasibility.
The right architecture depends on experience ambition, existing code, release velocity, integration complexity, internal capability and total ownership considerations.
SFRA provides a reference storefront foundation that can be extended around brand experience, catalogue, checkout and integration requirements.
A clear foundation for storefront features and platform-aligned development.
Extend the storefront around customer and operational requirements.
Use PWA Kit, Managed Runtime and Salesforce Commerce APIs to create a modern storefront with greater front-end flexibility and integration potential.
Build differentiated responsive journeys with modern front-end patterns.
Connect commerce capabilities and third-party services through APIs.
A hybrid approach can introduce composable experiences for selected storefront areas while retaining existing platform components where they remain effective.
Prioritize high-value journeys without forcing a full replacement at once.
Balance modernization, business continuity and investment protection.
Enterprise commerce depends on reliable data movement and clearly owned workflows. We plan integrations around system responsibility, business events, failure handling and customer impact.
Connect customer context, sales, service and account workflows around commerce interactions.
Support segmentation, campaigns, lifecycle journeys and relevant customer experiences.
Coordinate order visibility, fulfilment, service, cancellations, returns and post-purchase flows.
Synchronize product, price, availability, inventory, customer and operational data.
Plan payment, authorization, fraud, refund and regional gateway requirements.
Connect rates, delivery promises, tracking, fulfilment providers and return workflows.
Improve product discovery with structured data, search logic and merchandising workflows.
Define measurement, events, reporting and optimization feedback loops.
Plan global governance without losing the catalogue, content, pricing and fulfilment flexibility each market requires.
Organize regional storefronts, brands, channels and governance around a scalable site architecture.
Support translated navigation, content, product information, campaigns and customer communication.
Plan currencies, price books, promotions, tax logic and customer-specific commercial rules.
Control assortments, attributes, inventory visibility and merchandising by market and channel.
Align payment options, address handling, shipping, delivery promises and compliance expectations.
Define reusable foundations, approval workflows, release ownership and controlled market variation.
Enterprise commerce works best when business, experience, data, integration and release decisions are made together—not in isolated workstreams.
Clarify markets, customers, business models, systems, operational pain points and measurable objectives.
Define storefront architecture, customer journeys, data ownership, integrations and release priorities.
Develop storefront components, configure commerce capabilities and connect enterprise systems.
Test functional, integration and experience quality, then prioritize optimization through measured learning.
Start with commercial priorities and operational reality before selecting features.
Connect UX decisions with platform and integration feasibility.
Design workflows across commerce, customer, product, order and fulfilment systems.
Use analytics, customer behavior and release learning to improve continuously.
Commerce Cloud projects sit at the intersection of experience, enterprise systems, data, operations and organizational change. We approach the work as an end-to-end digital commerce program rather than a collection of isolated technical tasks.
That means clearer scope decisions, stronger alignment across teams and a storefront roadmap designed to support both customers and internal operations.
Engagements can begin with strategy, implementation, modernization or a targeted integration and optimization scope.
Platform fit, experience vision, architecture options, integration map and phased delivery priorities.
Storefront design, commerce configuration, integrations, localization, testing and launch planning.
Redesign customer journeys, modernize storefront architecture or introduce composable capabilities.
Resolve disconnected workflows, improve performance and strengthen conversion-critical journeys.
A practical starting point for teams evaluating enterprise commerce architecture, scope and integrations.
It is best suited to enterprise and high-growth brands that need scalable digital commerce, personalization, multi-site operations, omnichannel journeys and integration with Salesforce and other enterprise systems.
Usually, it is a stronger fit for enterprise or larger organizations because licensing, implementation, integration and governance are more complex than entry-level ecommerce platforms.
Yes. Commerce interactions can be connected with Salesforce customer, sales, service and marketing workflows to support coordinated journeys and a stronger customer view.
Yes. It can support multi-site, multi-region, multi-language and multi-currency requirements with localized catalogues, price books, promotions and customer journeys.
SFRA is a traditional reference storefront architecture within B2C Commerce. A composable storefront separates the front end and uses PWA Kit and Salesforce Commerce APIs for a more decoupled, API-led experience.
Yes. Integration planning can include ERP, PIM, inventory, order management, payments, logistics, CRM, marketing and other systems using suitable APIs, connectors and middleware.
Yes. We plan and design customer journeys, storefront layouts, product discovery, product pages, checkout flows, account experiences and responsive interfaces.
Share your markets, current platform, Salesforce landscape, operational systems and customer experience priorities. We will use that context to recommend a practical next step.
